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Length
Using Etsy's full 140-char allowance (without going over).
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Keyword front-loading
Your most-searched phrase in the first 40 characters.
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Long-tail phrases
2-4 word phrases that match how buyers actually search.
♻️
Repetition
Etsy ignores duplicate words — each unique word should appear once.
📣
ALL-CAPS use
Shouting hurts click-through and doesn't help SEO.
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Filler words
"Beautiful", "perfect", "amazing" — take space without pulling searches.